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This Commercial Really Grinds My Gears

June 19th, 2007

Has anyone else seen this commercial for the new Dodge Avenger and does anyone else want to smash their tv every time they see it? no? oh…

Why does Matt hate it so much you ask? Well it’s simple. I’m going to forget the fact that it essentially looks like the QA guy is “grinding the gears” on these 3 cars and skip to the point. As he’s going along with his tests he does something we have all done as guitarists, he is working on something and stumbles upon a familiar riff. In this case it happens to be Smoke on the Water by Deep Purple. The riff is simple, it has three chords. The guy has 3 cars that happen to be growling at G, A#, and C respectively. So he starts playing the song triggering each car in the order of the chords in the song. Ok, so here is my beef. He plays cars 1-2-3 and then 1-2-3-3. It’s like he did an up-strum on the last chord. Didja see that? It should be 1-2-3 1-2-3-2! Am I the only one who noticed this? Every time… pisses me off… yeah it sounds right because it’s just dubbed, but it’s musically wrong. Didn’t anybody on the set catch that?

Anyway, thanks for putting up with my little rant.


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4 Responses to “This Commercial Really Grinds My Gears”

  1. Rich
    June 20th, 2007 12:46
    1

    I respect the pedantic attention to detail that it takes to spot something like that, and admire how pissed it makes you. Seriously. My only guess is that they feel that up-shifting the transmission in the 3rd vehicle would result in a down-shift in pitch (as the RPMs decrease in the higher gear), thus allowing the note to drop back down. I probably would have worked better your way.

  2. Matt
    June 20th, 2007 12:58
    2

    Well, to be perfectly honest I did exaggerate my feelings a little bit for effect, but the truth is every time the commercial comes on I am distracted by this.

    It is just a commercial though. This would never actually happen in real life. It’s just typical Hollywood though.

  3. Stratoblogster
    June 25th, 2007 23:47
    3

    I feel your pain.

  4. komi
    August 30th, 2007 04:27
    4

    lol finally i am not the only one who noticed this

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